How Does Text Marketing Work?
Text message marketing is a simple yet effective way to market, inform or alert your clientele.
Step 1) Sign-Up For Your Keyword
Select a keyword that will work best for you and your customers. For Example: Gino’s Pizza might choose a keyword “pizza” or “ginos”. This is a word that is relevant to your business name or product. Short Code, our 5 digit phone number is 90407.
Step 2) Promote Your Keyword
Promote your short code (90407) and keyword on your existing marketing campaigns (radio, print, newspaper), store front (at the cash register, table, etc), website, social media, etc. For Example: Your advertisement on Facebook, website, business card, or newspaper might say: Text “PIZZA” to 90407 to receive a Free Drink and get special offers!
Step 3) Customers/Leads Opt-In
When a person opts in by sending the keyword to the short code they will receive an auto response which you can customize – great for instant savings/coupons/etc. This adds them to your marketing list which you can text anytime.
Step 4) Send Out Your Group Text Message
Send your mobile marketing message out to your list of clients for special events, coupons/sales, or new products. This could be a reminder or any type of message you like.
Step 5) Reap Your Rewards
Text messages have a more than thirty percent response rate making it the most effective way of marketing. Send out your marketing messages for daily, weekly or monthly events, specials, or reminders and watch your business grow.
How Do I Build My List of Contacts?
Social Media
Advertise your opt-in on your Facebook or Twitter home page!
Offer Incentives
Give potential clients an incentive for opting in. Offer a giveaway or discount for opting in!
Business Cards
Add your “keyword to short code” on your business cards or hand out pamphlets!
Cross Marketing
Utilize cross marketing to increase your opt-ins by offering free items from company A if you opt-in to company B!
POS Terminals
Add the “keyword to short code” at your Point Of Sale locations!
Receipts
Put your call to action on all your store receipts for maximum exposure!
Radio/Newspaper
Add your “keyword to short code” to your existing marketing campaigns!
Website
We offer web widget tools to gather opt-ins through your own website with ease!
Great for All Types of Text Messages!
- Auto Responders
- Coupons / Sales
- Product Giveaways or Contests
- Home Listing Info
- Customer Appreciation
- Daily Specials
- New Products or Menu Items
- Appointment Reminders
- Deadline Reminders
- Event Reminders
- Holiday Promos
- Rental Property Info
- Lead Follow-up
- Daily Devotionals
Who Should Use SMS Marketing?
Nearly any business or organization can utilize group text messaging. Some of the most popular are:
